As part of its ongoing effort to merge all of its video products into one, Instagram has announced that its 60-second stories videos would no longer be divided into 15-second segments.
Meta has announced the launch of a longer storytelling format for Instagram. Currently, user-uploaded stories under 60 seconds in length are converted into 15 second clips.
A representative for meta confirmed the rumours in an email to TechCrunch, writing, "Now you will be able to play and create tales continuously for up to 60 seconds, rather than being automatically cut into 15 second clip.
This will be a tremendous relief for Instagram users, especially those who routinely upload longer video stories. They tell their stories in 15-second segments. Users will soon be able to publish non-divided, continuous stories. Additionally, users are not required to continuously tap in order to watch a long video. It is a drawn-out and tiresome process.
Instagram is working on this functionality, according to a tweet by Matt Navarra on Twitter. https://twitter.com/MattNavarra/status/1573446474691760147?ref_src=twsrc%5Etfw
In order to confirm that Instagram will soon roll out this functionality, he posted a screenshot to his account. Instagram has confirmed that films under 60 seconds won't be broken into halves, the user wrote on Twitter.
Instagram has previously extended the length of its video offerings. The company increased the length of the Instagram Reels by up to 90 seconds. The time interval before that was 60 seconds.
The automated sharing of posts with videos under 15 minutes long as reels is another notable development in the realm of video.
Conclusion:
Instagram which started as photo sharing app now becoming more focused on video app. Platform has also faced backlash big stars in recent times for making it like Tiktok. But it is important for thriving business to get accustomed to these updates as soon as possible. If you face difficulty in the process take the assistance of professional digital marketing company. If you are looking for one look no further than Stellar Digital the best digital marketing company in Gurgaon and Delhi NCR providing full scale digital marketing or social media marketing services. In order to get in touch with us simply send us an email at contact@stellardigital.in
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