The top 7 free Google SEO tools-
Google Analytics:
Anyone looking to improve their online presence should always start with Google Analytics. Given that Google is used for the majority of searches, the free Google Analytics platform also offers simple management over Google services like Search Console and Data Studio. Using this platform, you can quickly and simply follow your Google AdWords account and other marketing data throughout your Google apps.
Google Search Console:
Using Google Search Console (GSC), formerly known as Google Webmaster, you might be able to learn more about how Google crawls and indexes your website. To utilise Google Search Console properly, create an account and add your website as a property. You must first verify that you are the website's owner after adding your domain before you can access all of its features.
Your website's technical problems can be found using one of Google Search Console's many features. Additionally, you may view the terms or content that are rated for your website.
Keyword planner:
This Google SEO tool has remained the de-facto source for many when it comes to calculating keyword quantities (although it doesn't rely on precise numbers), even if other tools are used for producing seed lists.
The proposed keywords are initially so broad as to be worthless after the upgrade, and the keyword planner is now more PPC-focused than keyword-focused. However, there are still methods for using keyword planner to obtain trustworthy data.
Google Trends:
This tool lets you keep track of the topics and trends that have been most popular over time in your industry, as its name would imply. Use this tool to investigate recent patterns, then make use of the data to develop a timely and successful content marketing strategy.
Google page speed insights:
With the help of this free Google SEO tool, you can learn how to make your website load quickly on all devices, including mobile and tablet ones.
By heeding Google Page Speed Insight's recommendations, you can enhance the functionality of your page. Use this tool to identify which scripts are slowing down your website and optimise their loading to reduce load times and server hits.
Lighthouse:
You can find it in the developer tools area of Chrome and it is a built-in auditing tool. By clicking F-12, using the menu, or by going to the audits tab and looking for the tool, you can access it. You can use this tool to conduct 5 separate audits on the page you're now on. You can do this by clicking a single button that connects to in-depth explanations of any issues found.
Mobile-friendly test:
The free Google SEO tool, which is a part of the Search Console, allows you to check how well your site is performing on mobile devices. By just entering your URL, you might obtain a report that illustrates how simple it is to use on mobile devices.
It is a key SEO tactic because a larger proportion of site visitors use mobile devices. While riding the bus or the train, many commuters use their phones to browse the internet. Maintaining a mobile-friendly website will thereby increase dwell time and lower bounce rate. so that you can pique these potential customers' curiosity.
Conclusion:
These are the top 7 SEO tools that will help you raise the visibility, traffic, and conversion rates of your website. Because SEO is a planned process, we advise hiring Stellar Digital, the top Digital marketing in Delhi NCR, and Gurgaon. Stellar Digital offers comprehensive SEO services. Our team of seasoned digital marketers can assist you with your project. Simply send an email to contact@stellardigital.in to get in touch with us.
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